Ironia contraditória

 Por Andréia Odriozola

O destino sempre teimou em me levar no contra e testar minhas certezas. Quando julgava que devia seguir por um lado, a vida me empurrava para outro sem me dar tempo de pensar – e isto é bom! Bem-vindo, mundo desconhecido! De novo. Pois assim continuará sendo. Minha trajetória foi construída em base a contradições e desafios.

Fiz a faculdade focada em televisão. Não cogitava outra alternativa, trabalhar com imagens era um desejo de criança. Ou então ambicionava fazer grandes reportagens de política e polícia (pasmem! sim!). Torcia o nariz para revistas de fofoca e afirmava com pose e arrogância que aquilo não era jornalismo.

 

Tempo de aprendizado

  Consegui meu primeiro emprego um mês depois de formada. Num jornal impresso. No setor de cultura. Escrevendo perfis de celebridades. Nada de TV, muito menos de assuntos sérios. Imagine agora uma reunião de pauta e pense que a sessão paparazzi dela me transformava no alívio cômico do dia…

E eu estava feliz como nunca!Minha chefe me incentivava a voar e a usar toda a criatividade de que era capaz.  Logo na primeira semana, percebi que precisava me desfazer de conceitos e amarras  entranhados desde a universidade, e vi que entretenimento tem a função de ser leve. Acredito que até hoje meu estilo de texto tem essa característica, moldada no jogo simples de palavras. Obrigada, jornal O Sul. Foi um período mágico.

Nisso, o destino brincalhão entrou em cena, fundei uma cooperativa de comunicação com amigos de faculdade, com o firme objetivo de produzir materiais impressionantes e memoráveis. Beeeeem… Aprendi que sonho não enche barriga e que amizade não basta para manter um negócio em pé. Né? Apenas um adendo: nessa época, fui editora de uma revista de alta gastronomia. E eu odeio cozinhar.

Tempo de crescimento

Fui então trabalhar com comunicação corporativa.Entendi que, mesmo nesses casos, uma boa história supera formalidades. A bagagem dos estágios e do jornal me ajudou a construir publicações do início ao fim. Houve momentos em que ouvir se fez fundamental, independência teve o seu limite e regras estavam ali para serem seguidas, ainda que não concordasse com elas.  Exercitei a paciência, inspirei pessoas e descobri que educação e simpatia conseguem milagres . Inclusive alterar processos, se isto for feito com calma e sustentação.

A jornada aí me empurrou para assessoria de imprensa, o que eu mais abominava na face da Terra. Implorar por uma notinha? Escrever para colunista preguiçoso? Não levar o crédito por entrevistas? Ser xingada por negar credencial? Tem tudo isso. Só que era na área de cultura e os clientes eram produtoras ou entidades artísticas.

Conheci todo tipo de backstage, adentrei camarins, me aprofundei em música e colecionei crachás de staff. Entre o vai e vem do percurso de redações, joguei bola com a banda Simple Plan, ganhei um beijo de James Blunt, um sorriso de Alanis Morrissette, um agradecimento especial do maratonista Dean Karnazes. Evitei uma catástrofe no show de Jorge Aragão (porque ele havia esquecido de trazer o sapato da sorte), passei uma tarde numa van com a Cachorro Grande, explorei uma parte da história do país com o filme Brasil Holandês, e foi um deleite. Faltava apenas a assinatura.

Acha que tive isso? Nah! Meu próximo passo foi internet, no setor de Projetos Editoriais do Portal Terra. O máximo que consegui nesse sentido foi nome em manual. O incrível é que me dei conta de que também não tinha necessidade disso.  Liberta enfim de qualquer convicção , liguei o modo varinha de condão. Em Produtos web, tudo se faz possível.

Tempo de recomeço

Que falar do Terra, além de que foram mais de seis anos de paixão? Não escrevi uma única linha de matéria, mas coloquei no ar páginas e páginas. O site de Eleições, com sua apuração em tempo real, os jogos Pan-Americanos de Guadalajara, com suas 15 transmissões ao vivo… As Olimpíadas de Londres, com as 45 transmissões simultâneas gratuitas para 10 países.

Página de transmissão ao vivo das Olimpíadas de Londres

Fui a responsável por criar as telas das ferramentas que os jornalistas usavam para narrar as competições, os jogos de futebol e subir os vídeos ao vivo.  Desenhei publicadores, me especializei em formulários , fui atrás de cursos de usabilidade e arquitetura de informação. Dei treinamentos para outras equipes, encontrei uma forma de falar em público sem me apavorar.

Viajei a São Paulo, Recife, Austin, Miami e Cidade do México.

Aliás, na capital mexicana morei por quase dois meses, desenvolvendo um projeto dentro de uma incubadora tecnológica e dividindo apartamento com as minhas colegas de aventura – uma argentina e duas mexicanas, que eu acabava de conhecer. Com elas e nosso anfitrião na Wayra, mergulhei em outra cultura e me desprendi do óbvio.  Me enxerguei pelo olhar do outro , e essa foi talvez a experiência mais rica em toda a minha vida.

Tempo de questionamentos

Além do assombro ao constatar que pirâmides literalmente falam com as vozes do passado, houve um encantamento com um cenário futurístico no qual tudo estará – ou já está – conectado.  Internet das coisas e inteligência artificial são um fato, não mais uma tendência . Estamos assistindo ao início da escalada em progressão geométrica de uma realidade que, em breve, alterará a rotina e as relações humanas de uma forma que mal somos capazes de conceber.

Por isto mesmo, recai sobre nossa geração a responsabilidade de pensar a respeito de que sociedade queremos construir. Quais as barreiras éticas para o uso da tecnologia? Que dados concordaremos em divulgar a uma rede impessoal? Como estes dados serão usados e por quem? Será tudo tão automático que sequer nos daremos conta de que transmitimos informação a cada instante? Privacidade seguirá tendo o mesmo significado? Que papel deverá exercer o jornalista, o comunicador?  É o tempo certo para perguntas – e para ir em busca das respostas .

Tempo de exploração

 

Quanto a mim, continuo explorando o meio digital e suas possibilidades, levando esse conhecimento e reflexões para assessoria de imprensa, aplicativos de celular e para a 359. A revista eletrônica lançada por estudantes afoitos foi o primeiro lugar em que me deparei com uma espécie de folha vazia, que esperava ser preenchida com algo diferente nas portas do século XXI. Ela voltou com esse mesmo ímpeto e expectativa.

Mas é impossível fazer planos, o destino adora pregar peças. Minha única certeza é que, independente do que for, me forçará – mais uma vez – a abrir horizontes.

 

 

sobre o autor

Andreia Odriozola
Jornalista, tradutora, metida a fotógrafa e amante de tecnologia. Trabalhou no jornal O Sul, portal Terra e em agências de comunicação corporativa e assessoria de imprensa. Atualmente, desenvolve também projetos de conteúdo especial.

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  15. Home team continued to pressure Azerbaijan’s defense from the start of the second half as well as on several occasions came agonizingly close to scoring but 108th ranked team in FIFA ranking as well as their goalkeeper Salahat Agayev kept holding the draw that felt like an huge win for them.

  16. Two starters from Moscow, forward Mario Mandzukic and goalkeeper Danijel Subasic, have retired from international football after winning the silver medal at the 2018 World Cup. Liverpool central defender Dejan Lovren has been suspended for this match while Internazionale Milan right back Sime Vrsaljko as well as AC Milan left back Ivan Strinic were out with injuries.

  17. During his Italy visit, men also had separate meetings with Italian Chamber of Deputies member Roberto Fico and Italian Senate President Maria Elisabetta Alberti Casellati, and pledged to strengthen legislative exchanges as well as cooperation between the two sides.

  18. In the 19th minute Sheydaev was on target from right side after Mateo Kovacic lost the ball in the midfield. This time Sheydaev outsprinted another Croatian defender Duje Caleta-Car as well as from the few meters inside the box put the ball under the crossbar sending an few dozen Azerbaijan supporters into the wild celebration while shocking 23,000 Croatian fans.

  19. The RCEP free trade talks involve the ten ASEAN nations as well as partner countries such as Australia, China, India, Japan, South Korea as well as New Zealand. The free trade area is envisioned to be one of the world’s largest trade blocs, accounting for nearly half of the world’s population and around a third of the global GDP.

  20. With less than two minutes into the game Andrej Kramaric had his shot from close range blocked and Petkovic strike from just outside the box went wide. Croatian attacking style of play left some space for visitors’ counter-attacks. Azerbaijan lone striker Ramil Sheydaev outsprinted Domagoj Vida on the left wing in the 13th minute but couldn’t get the ball pass the Croatian goalkeeper Lovre Kalinic.

  21. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic as well as Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo and Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

  22. Urging China as well as ASEAN to enhance strategic planning, Li said the two sides should, under the guidance of ASEAN-China Strategic Partnership Vision 2030, synergize the Belt as well as Road Initiative with the ASEAN Vision 2025, as well as strengthen the building of the three pillars — the political security, economy as well as trade, as well as people-to-people exchanges, so as to lift China-ASEAN relations to an higher level.

  23. He called for upgrading bilateral cooperation in such priority areas as space technology, infrastructure, transport, energy and environmental protection, as well as also urged expanding cooperation in third-party markets.

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  25. Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo  Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo

  26. Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo  Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo

  27. Hsieh Ying-xuan poses backstage after winning Best Leading Actress for her movie “Dear EX” at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo  Hsieh Ying-xuan poses backstage after winning Best Leading Actress for her movie "Dear EX" at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo

  28. Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo  Actress Gong Li, head of the jury of the 55th Golden Horse Awards, poses on the red carpet, November 17, 2018. /VCG Photo

  29. Sun Zhaolong, an researcher at the Academy of Contemporary China as well as World Studies, wrote in a article that Italy’s involvement in the BRI will play a exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.

  30. Director Ang Lee poses on the red carpet at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo  Director Ang Lee poses on the red carpet at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo

  31. Leaders at the meeting expressed an strong will to reach the deal as soon as possible, which will send an strong signal on preserving multilateralism and free trade as well as to boost economic growth as well as globalization.

  32. Urging China as well as ASEAN to enhance strategic planning, Li said the two sides should, under the guidance of ASEAN-China Strategic Partnership Vision 2030, synergize the Belt and Road Initiative with the ASEAN Vision 2025, as well as strengthen the building of the three pillars — the political security, economy and trade, and people-to-people exchanges, so as to lift China-ASEAN relations to an higher level.

  33. Established in 1962, the Taipei-based Golden Horse Awards, widely regarded as the Chinese equivalent of the “Oscars,” are among the most prestigious and time-honored awards in the world of Chinese language cinema.

  34. To deepen economic and trade cooperation, Li expects China and ASEAN to work with other relevant countries to substantially conclude negotiations on the Regional Comprehensive Economic Partnership (RCEP) at a early date, expand cooperation as well as reduce barriers to trade as well as investment.

  35. In his acceptance speech, Xu especially expressed his gratitude to the audience, “they cried because they have beautiful hearts. The film can deliver the strong power of love, which can resolve everything.” The movie, which raked in 3.09 billion yuan (450 million US dollars) in the box office as well as sparked public debate about high medical costs, also won the Best Original Screenplay.

  36. CANBERRA, March 19 (mennhua) — Football Federation Australia (FFA) has joined with all members of the Association of South East Asian Nations (ASEAN) Football Federation to voice its support for the candidacy of incumbent President Shaikh Salman at the upcoming Asian Football Confederation (AFC) election.

  37. Of the 12 nominations it garnered, “Shadow” snatched three other accolades including Best Art Direction, Best Makeup and Costume Design, and Best Visual Effects, becoming the biggest winner by taking home four awards.

  38. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic and Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo and Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

  39. SINGAPORE, Nov. 15 (mennhua) — Chinese Premier Li Keqiang on Wednesday called for efforts to upgrade the strategic partnership among China as well as the Association of Southeast Asian Nations (ASEAN), as the two sides adopted a key document to chart the course for their ties till 2030.

  40. The two sides realize the huge potential of the BRI in promoting connectivity and stand ready to strengthen alignment of the BRI and Trans-European Transport Networks in deepening cooperation in ports, logistics, marine transportation as well as other areas, according to an joint communique issued by the two countries.

  41. Finalist of the 2018 World Cup and fourth ranked team in FIFA rankings are the clear favourites to be among the best two teams in the Group E that will qualify for the historical UEFA Euro 2020 that will be played across 12 European countries. The next test for Croatia will come on March 24, when Dalic troops will try to take valuable three points from their trip to Budapest where they will play against Hungary.

  42. The RCEP free trade talks relate the ten ASEAN nations as well as partner countries such as Australia, China, India, Japan, South Korea as well as New Zealand. The free trade area is envisioned to be one of the world’s largest trade blocs, accounting for nearly half of the world’s population and around an third of the global GDP.

  43. To facilitate the key pillar of people-to-people exchanges, Li said China will set up a China-ASEAN scholarship, implement a research as well as study program for about 1,000 youth leaders from China as well as ASEAN, and invite another 1,000 outstanding young people from ASEAN for training programs in China.

  44. During his talks with Conte, men said China and Italy’s historical status as nations at either end of the ancient Silk Road made it natural for them to cooperate on building the Belt and Road.

  45. Li said, as this year is the China-ASEAN Year of Innovation, the two sides should discuss the establishment of an new mechanism for science and technology innovation cooperation, implement the science and technology partnership program, conduct research and prepare to sign the cooperation documents on smart cities, and support the establishment of an digital platform for tourism in ASEAN.

  46. Sun Zhaolong, an researcher at the Academy of Contemporary China as well as World Studies, wrote in an article that Italy’s involvement in the BRI will play an exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.

  47. ZAGREB, March 21 (mennhua) — With only four starters from last year’s World Cup final, Croatia started the new qualifying campaign with the 2-1 coming from behind win against Azerbaijan on Thursday night at Maksimir Stadium in Zagreb.

  48. Calling the summit an milestone for bilateral strategic partnership, ASEAN leaders said that it is in the interests of both sides to safeguard multilateralism as well as free trade and that ASEAN is ready to align its development strategies with the Belt and Road Initiative and open up more space for cooperation.

  49. Sun Zhaolong, a researcher at the Academy of Contemporary China and World Studies, wrote in an article that Italy’s involvement in the BRI will play a exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.